A common question we receive is, “We already have a mobile website, why do we need an app?” It is a fair question. The answer is going to depend greatly on where you want your business to be in the hierarchy of an ever-growing competitive landscape.
Top reasons to have a mobile app for your business
- Visibility/Brand Recognition
- Customer Service
- Increased Engagement
As Forbes says, “If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.”
Mobile apps allow businesses to remain visible to their customers much more reliably than just having a mobile website. According to the Washington Times, Americans spend an average of five hours a day on their phones, and Tech Crunch estimates that consumers spend 85 percent of their smartphone time using apps.
It is easier to scroll to an app than open a browser, type in a URL or search for what you are looking for, making apps the preferred way to browse.
Small Biz Trends says to think of a mobile app as a small billboard. “It’s cute, colorful and creative. It’s also simple, easy to understand and straight to the point…A good mobile app gives you bragging rights.”
Improved customer engagement is also a big plus for mobile app creators. Forbes says having a help desk feature within an app can improve the way businesses communicate with their customers. “OpenTable built its entire business model around this principle. Instead of calling a restaurant for a table, you can book it with less than five clicks on their platform. Now think about it: How many customers would prefer to communicate with you via text than via phone?”
A mobile app is now a standard component of any business. It’s on you to figure out if you’d like to take your business to the next level and create, or have one created, for your company, but we would be more than happy to help you on your way. Learn more about our mobile app development process.