What to Consider When Creating a Digital Marketing Campaign
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What to Consider When Creating a Digital Marketing Campaign


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Building your business through digital channels is more important than ever before. Whether you are just starting out or have been running your website for years, a clearly defined digital marketing strategy can boost visibility while creating new opportunities.

Digital Marketing Considerations:

  • Flexibility
  • Social Media
  • Fresh Content
  • Search Engines
  • Email

According to a 2016 poll from Smart Insights, nearly half of all businesses don’t have a defined strategy when it comes to digital marketing. Businesses that fail to adapt to the ever-changing digital marketing landscape are taking a great risk of missing out on a more affordable tactic than traditional TV or print marketing.

Starbucks CEO Howard Schultz once said, “Social and digital media is a bullet train, and that bullet train is not coming home.”

A few ways your business can still get a ticket for that train is to consider the following:


Neal Mohan, former vice president of Google’s display advertising, said “If you are just focusing on mobile, you’re solving yesterday’s problems.”

Mohan said 90 percent of consumers start a task on one device and finish it on another. Having flexibility in your marketing is crucial to today’s digital advertising world.

Social Media

Social Media platforms, such as Facebook, Twitter, and the newer Snapchat, Vine and Peach, aren’t just for keeping in touch with friends and posting selfies. They are powerful tools for building brand awareness while sharing content about products and services.

Fresh Content

Providing site visitors with fresh and relevant content will help create air of relevance in the minds of potential customers. A great place to curate such content is a blog, which nurtures conversations and increases user engagement. Providing users with content they enjoy, you can establish yourself as a leader in your industry.

Search Engines

Without getting into the weeds of search engine optimization, by making your website prominently displayed in search engine results through organic search strategies, you can drive traffic to your site. According to the website Techopedia, you can achieve these results by optimizing your website with relevant content, spreading links that point to that content and by incorporating metatags and other types of tag attributes to your pages.


Strategic email marketing campaigns can help provide much needed return on investment for your business. According to Forbes, more than 65 percent of consumers are inclined to make a purchase in association with a well-planned email campaign.

A thorough, well-thought-out digital marketing strategy can inject new business into your company. Let us take some of the guess-work out of building your brand. Learn more about our digital marketing.


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