Some of the best advice that we can provide at the outset of a new digital project is to think long term. We encourage the companies that we work with to understand that the work is not done after the web or mobile project has launched. The most successful companies are continually striving to make their site and digital products better.
To be prepared for future enhancements, we encourage our clients to establish website and product roadmaps. A roadmap will help your company make realistic product and budgetary decisions today, that will promote the achievement of technical milestones in the future.
The roadmap should be written in broad strokes to communicate, in order of priority, the features that you wish to introduce into your website, mobile app or other digital products in the future. Additionally, the roadmap should include timelines as to when each new feature needs completed and launched. Your product roadmap will be a living document that changes as your business evolves. As time goes by, new digital objectives will be introduced into the roadmap and others will fall off as they are accomplished or deemed no longer important.
Having a well thought out roadmap for your website and other digital products provides you with the tools necessary to make intelligent long term decisions and ultimately succeed through technology.