Application Programming Interfaces (APIs) enable organizations to communicate important information with key vendors and partners. APIs allow two or more software applications to communicate with each other without interrupting a user’s experience. This type of activity is often used by organizations (ex. Amazon and Facebook) that need to distribute loads of data. An example of this is the share feature that allows users to share news articles, videos or other information with a click of the button through their Facebook accounts.
ACH Food Companies, Inc., a wholly-owned subsidiary of Associated British Foods (LON:ABF) and controller of 11 North American foodservice brands including Mazola, Tone’s, Karo, and Weber Seasonings, needed to find a way to communicate with its brands and control its recipe information from one location. With the need to deliver information to all of these brands safely and securely, ACH decided to establish a manageable database and API.
ACH commissioned DWebware to develop a recipe database to connect with an API which would allow ACH to distribute recipes to its various brands. These recipes are then featured on the brands’ respective websites through the API in a seamless manner. The database is controlled by ACH employees and accessible by each of its 11 brands and their managers. The proactive approach of streamlining communication with its team is aimed at helping the company maintain consistency while increasing efficiency. There are countless ways to deliver information to vendors and partners, but there are few better than an API.